Centered around a newsstand set, Lee Know encounters a meta situation as he faces a magazine featuring his own face.

In front of a small newsstand, Lee Know naturally picks out a magazine like an ordinary customer, capturing casual everyday moments as he lingers on the street and gazes nonchalantly at his surroundings.

Through an effortless attitude—as if running into him by chance on the street—it conveys the relaxed and free-spirited mood of Matin Kim's new autumn collection.